Our Brand Story
Ella Freda is a family skincare brand founded by husband-and-wife team, Simeon and Linda. It is committed to offering premium products made using natural ingredients that have been formulated to cater for a broad range of skin care types. It was inspired by the need to drive down the high cost of good skincare products and make it last a lot longer. This set us on a path of discovery to come up with amazing skincare at affordable pricing and well packaged to stay effective till it is all used up.
After two years of research and collaboration, we were able to
launch clean, affordable cruelty-free products in airless packaging that preserves the integrity of the product. This dream became a reality in 2016 and since then our brand has continued to grow and expand. All our products are suitable for dry, oily, normal, sensitive and combination skin types. Manufacturing is done in a GMP (Good Manufacturing Practice) certified facility in the USA.
We have ensured absolute transparency by ensuring that each product label lists all the ingredients used in its manufacture, so you know exactly what has gone into its production. The ingredients are also listed on each product page on our website.
In addition, we partner with our customers by listening to their pain points via our online skincare questionnaire and correspondence. This has resulted in a skincare line that provides a comprehensive one-stop shop for all your skin care needs.
We have extended our shipping beyond the US to Canada, United Kingdom, France and Germany